Brisbane Caravan & Camping Show 2013

Posted on: 12/06/2013

Patchy rain greeted visitors on most days, though it didn’t deter anyone at the show from coming down and visiting the Hema Maps stand. Safely tucked away from the elements inside, the Hema Maps crew had atlases and maps to show off while digital product demonstrations were going on constantly.

Over the week the HN6’s market-leading qualities were proved again, with new interest high while seasoned explorers regularly came to have a yarn about their latest adventure guided by a Hema Navigator. Everything from a weekend in the Watagans to a yearlong 4x4 pilgrimage around Australia was made possible thanks to the HN6’s all-encompassing off-road navigation features, whether it was the award-winning mapping or the turn-by-turn navigation to over 6000 Camps Australia Wide POI. 

The only thing that perhaps received a bigger workout than the HN6 was the company iPad, as explorers were happy to see its massive 10-inch screen put to good use. The ability to pinpoint current locations, track journeys in real-time and access the entire Hema Maps collection of 4x4 and touring maps (without mobile coverage) made 4WD Maps for iOS the obvious choice for many. Over the course of the show, 4WD Maps was the Top Grossing app in Navigation on the iTunes Store, justifying the great reception it received over the duration of the Caravan & Camping Show. 

The show ended as a great success, with many happy campers now exploring Australia with a brand new Hema map, guide or digital product. The next place to see the Hema Maps team will be at the Melbourne 4x4 Show from August 23-25.